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ISPOR Europe 2024

November 17 - 20, 2024

Meet us in Barcelona at

ISPOR Europe

Join us in Barcelona for the leading global conference for Health Economics and Outcomes Research (HEOR). Meet our team to discuss how leveraging Real-World Data insights can help drive evidence-based decision-making, personalize treatment approaches, and advance research and development.

ISPOR 2 medium

Meet our experts

Alex Ide

Alex Ide

EVP, Global Lead Life Science

Alex Ide, Executive Vice President (EVP), is the global lead for Life Science offerings. In his previous role at BC Platforms, he led the UK sales, driving the development and implementation of the company’s commercial strategy and growth in the UK. Alex is a healthcare executive with 20 years of experience in tech start-ups, large multinationals, and private partnerships. He has operated in functional leadership and business development roles across the scientific and commercial spectrums with global, regional, and national level clients at pharmaceutical, biotech, and medical device companies. Prior to BC Platforms, Alex worked at Prospection, IQVIA, and ZS.

Alex holds an MChem Chemistry degree from The Queen’s College, University of Oxford.

Melissa Myland

Melissa Myland

Sales Director

Melissa Myland is an experienced business development and research consultant in the life sciences sector, focused on partnering with clients to use real-world and technology solutions to drive value and advancement. Currently, she serves as Sales Director at BC Platforms. With over ten years of experience, she has expertise in study design, project management, evidence planning, consulting, and commercial strategy. Previously, she held senior roles at Oracle and IQVIA, emphasizing client partnerships and strategic development for a variety of real world solutions across Europe. 

Melissa holds an MBA from Imperial College Business School, an MPH in Epidemiology from the University of Edinburgh, and a B.Sc. in Life Sciences from Queen's University.

Pascal SEMPE

Pascal Sempé

Sr Director RWE, Life Science

Louise Murphy

Louise Murphy

Key Account Manager, Life Science

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